BROOKE EKELUND

DESIGN + PHOTOGRAPHY

McDonalds-OOH-LG.jpg

MCDONALDS QPC CAMPAIGN 2015

The Challenge
Client wanted an exciting campaign for their local quarter pounder with cheese deal.

The Solution
I concepted, designed + art directed a campaign with my team at OLSON. We came up with the meat raffle idea for the local (midwest) audience.

The Team
Agency - OLSON
Creative Director - Scott Muskin
Writer - Allison Mikkalo
Designer/Art Director - Brooke Ekelund
Animation - Michael Lavine
Studio - Troy Thompson

 


MCDONALDS QPC ACTIVATION 2016

The Challenge
The 2015 "Meat Raffle" campaign went so well, that the client wanted to do an activation event for the Quarter Pounder with Cheese/Meat Quality campaign for 2016.

The Solution
I concepted, designed + art directed a 3D Chalk Art Activation event with my team at OLSON. With this event we used #McDMeatRaffleSweeps to engage social users and gave away Meat Raffle "tickets" for free QPCs for a whole year.

The Team
Agency - OLSON
3D Chalk Artist - Melanie Stimmel
Creative Director - Scott Muskin
Designer/Art Director - Brooke Ekelund
Social - Kate Turner

read more about it here