BROOKE EKELUND

DESIGN + PHOTOGRAPHY

TCF NATIONAL BANK

The Challenge
Client wanted a brand refresh.

The Solution
Designed the ‘TCF Surprisingly’ campaign.

Created the ‘Make TCF Better’ website to allow TCF to connect with their customers and receive constructive feedback about their company.

Designed and provided art direction for a video contest within the ‘Surprisingly’ campaign. The contest allowed users to submit videos showing how TCF is surprisingly rewarding, convenient, simple or connected. The user with the best video won a $100 gift card.

 

The Team
Agency - Hunt Adkins
Creative Director - Doug Adkins
CD/AD - Glenn Gray
Writer - Dave Keepper
Designer - Brooke Ekelund

Client - TCF National Bank