BROOKE EKELUND

DESIGN + PHOTOGRAPHY

U OF M - GOPHERS

The Challenge
Client wants to build awareness around the sports teams at the University..

The Solution
Our team worked to rebrand the University Sports Teams for, starting with Football.

The concept was ‘Teach ‘Em A Lesson’ to help show that they are a college sport, but with more grit. We wanted this rebrand to completely set them apart from all other sports in town. The campaign included designs for program ads, bus wraps, TV & video, as well as bus shelters.

Also designed a “Fan Guide” to help set the tone for fan involvement in the stadium and lend a voice to the campaign.

 

The Team
Agency - Hunt Adkins
Creative Director - Glenn Gray
Writer - Doug Adkins
Designer/Art Director - Brooke Ekelund