kwench kosmetics
makeup naming + branding
the challenge:
create an inspiring, simple & clear brand name, identity and packaging that articulates the millennial's need for natural makeup. all while elevating the importance of their beauty products & specifically what they're putting on their skin.
the solution:
we presented kwench kosmetics as a fun, upbeat cosmetic brand for millenials.
kwench kosmetics
naming & mood board
kwench kosmetics
branding
we used a mixture of blacks, rose golds, reds & pinks to help the product stand out as a loud brand against the competitors. we also use the âkâ pattern to bring life to the products & to introduce texture to the pressed powders & eyeshadows.
TEAM
Agency - Olson
Creative Director/Writer - Darcy Clemenson
Designer - Brooke Ekelund