BROOKE EKELUND

DESIGN + PHOTOGRAPHY

FREE NED

The Challenge
Client wanted to generate excitement around their rebrand with a teaser campaign.

The Solution
I Designed, Art Directed and did photography for the Free Ned and freened.org teaser campaign. This campaign was created to introduce the new iWireless brand in 2013.

The premise: Ned is being held captive by his wireless plan. A feeling shared by most wireless customers locked into contracts with the big companies. We sought to have him set free and staged a grassroots movement to get the word out. And iWireless came to the rescue just in time. Media included mock rallies, posters, swag, wild postings, social, microsite, OOH, TV and Radio.

The Team
Agency - Hunt Adkins
Creative Director - Glenn Gray
Writer - Doug Adkins
Designer/Art Director - Brooke Ekelund

Client - iWireless